一筆外貿訂單的順利成交和完成需要經過非常多的細節溝通，包括從最初給潛在客戶發送開發信或回復詢盤，到最終客戶收到貨物後的售後跟進和維護。 整個外貿業務流程中的每一個細節都需要外貿業務人員能够準確、及時的和國外客戶進行有效溝通，只有這樣才能確保每一筆外貿訂單的高品質交付以及後續客戶的持續返單。
以下是30個外貿業務員常用郵件範本-完整流程：U-Mail郵件行銷平臺建議您根據自己的行業、公司、產品情况以及自身的經驗判斷進行調整和完善，做出一套適用於自己的郵件範本，從而讓你在以後每一次與客戶進行郵件溝通的時候都能够高效省時， 最大程度上提升你的客戶開發跟進工作的整體效率和效果。
外貿郵件開發信
外貿開發信（1）
Dear John Smith，
This is Lily Lee from [ABC Company]. We're a company that specializes in [choose either your primary vertical ；or ；a vertical you have experience in] to [insert a typical challenge you help clients face].
I'm wondering if you might be open to an initial conversation to gauge a fit？
We've worked with companies like [insert 2-3 clients here relative to the vertical] to [insert a typical client goal].
If you have a minute ； or ； two to learn more about us，you can visit our website here at [site-link]. If I don't hear from you，I will reach out to you via phone later in the week.
Thank you.
Best regards，
Lily Lee
外貿開發信（2）
Dear John Smith，
I hope this email finds you well！
I wanted to reach out because [explain how you got their contact information and how you relate to them: talked to a colleague on linkedin，saw your company online，etc.].
Our company has a new [Product ；or ；Service] that will help your company [One sentence pitch of benefits]. We do this by:
Benefit/feature 1
Benefit/feature 2
Benefit/feature 3
Let's explore how our [name of your product] can specifically help your business. Are you available for a quick call [time and date]？
Best regards，
Lily Lee
外貿開發信（3）
Dear John Smith，
We are the main manufacturer of A product，B product and some other related product here in China，our product have been exported to [Country name] market for many years. For more details about our company and our products，please kindly take a visit to our website at: [www.abc.com].
For your reference，I have attached our product catalogue here in this mail，please kindly take a view of it.
In case you have any interest ； or ； inquiry，please feel free to let us know.
Sincerely，
Lily Lee
外貿開發信（4）
Dear John Smith，
My name is [your name] and I head up business development efforts with [your company name].
I am taking an educated stab in the dark here，however based on your online profile，you appear to be an appropriate person to connect with…& nbsp； or ； might at least point me in the right direction.
I’d like to speak with someone in your company who is responsible for handling something that's relevant to my product.
If that’s you，are you open to a 15 minute call on [time and date] to discuss ways that our product can specifically help your business？ If not you，can you please put me in touch with the right person？
I appreciate the help！
Best regards，
Lily Lee
客戶跟進郵件範本
客戶跟進郵件（1）
Dear John Smith，
Quickly following up on my email from yesterday. I tried to call you，but was unable to connect. Hoping to set up a call to introduce my company，[ABC Company]. Do you have 10 minutes anytime early next week that would work？
While I have you，I thought you might find some interest in our cooperation with [client name]. We helped them [achieve goal] resulting in [ideally you have a % to use here，but any meaningful result will suffice]. You can read the whole story here: [Provide case study link.]
As a reminder，we're a [Outline the main business] company，expert（or specializing）in the [Describe more spcifically] category. We've worked with [name 2-3 clients] in your country，and help many others to [achieve goal].
I look forward to hearing from you soon.
Best regards，
Lily Lee
客戶跟進郵件（2）
Dear John Smith，
As I've gotten to know your company better，I've come to believe that our company aligns well with both your company's immediate needs and ultimate goals.
e can offer [product ；or ；service] that will allow you to [solve specific problems they're facing]. We use different tactics than our competitors，including [differentiators from other companies in your space].
We've consistently been recognized for our exceptional product quality and service，like [specific accomplishments you can reference]. We were able to help one of our customers [reference a specific，relevant customer story].
Given how well our [product ；or ；service] suits your needs，I think we could do some great work together.
[Engaging question to wrap things up]？
Best regards，
Lily Lee
客戶跟進郵件（3）
Dear John Smith，
Hope you had a good weekend（been well，etc.）.
Not sure if you've been really slammed ； or ； you've decided to hold off for now，but I wanted to see if you might have any feedback on our proposal？
Certainly，no rush on our end—I don't want to become a pest if you'd prefer I hold off on contact.
I also thought you might have some interest in a recent post on [a post specific to the prospect's category， ；or ；if you don't have one，a category-specific，third-party article]. You can read it here: [link].
Look forward to hearing from you.
Best regards，
Lily Lee
客戶跟進郵件（4）
Dear John Smith，
I've tried to reach out a few times now without a reply. Usually when this happens，it means my offer is not a priority right now. Is it safe for me to assume that's the case here？
If it is，I won't bother you anymore. If you'd rather I follow up in a month ； or ； two when you have more bandwidth，I'm happy to do that as well.
Thanks for your time.
Best regards，
Lily Lee
詢盤回復郵件範本
詢盤回復（產品資訊較為明確）
Dear John Smith，
Thanks for your below inquiry.
This is Lily Lee，the sales manager of ABC Company. [Product name] is our main product，and our product have been exported to [Country name] market for many years with huge quantity.
As per your request，we'd like to give you our quotation for the [Product name] as below. I am also attaching the formal Quotation List with more details in this mail，please kindly take a view of the attached file.
[Quotation]
Looking forward to hearing

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